Last year, Horizons blogger Matthew Shaer wrote an article about how women have been gaining some momentum in the traditionally male-dominated video game industry. The 2008 ESA study reported that 33 percent of women ages 18 and up play video games – surpassing the 18 percent of boys ages 17 and younger who play video games. Of the 65 percent of American households who play video games or computer games, according to a 2008 Entertainment Software Association (ESA) study, female gamers make up 40 percent of all players. The report, " Gamer Segmentation 2009," attributes the rise of girl gamers to the Nintendo Wii, a gaming console that has drawn 19 percent more users since last year, according to the report. That number is up 5 percent from 23 percent in 2008. While the video game industry has largely catered to males, a report released Tuesday by The NPD Group says that 28 percent of females are playing video games on gaming consoles. Hand over that Nintendo Wii Controller boys, there's a new gamer in town: Girls.
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